How Your Small Business Can Gain More Followers on Tik Tok


Are you looking for ways to promote your TikTok brand? You do not want to waste time stabbing in the dark if you are new to TikTok.

Since its debut in 2018, TikTok has become one of the most widely used applications on the market. Short, looping reels can be made with various effects and music. The app is already generating revenue for some users, while others see it as nothing more than a confusing viral app trend. Numerous businesses are taking advantage of the viral nature of TikTok to advertise their goods and services.

TikTok: A Quick Guide

It’s essential to consider your audience before jumping on the latest social media bandwagon. TikTok is most popular with teenagers, according to Hootsuite, with 41% of its audience being between the ages of 16 and 24.

It’s never too early to start a TikTok account for your brand if you’re targeting teenagers and young adults. TikTok is still in its infancy, so now is a great time to establish yourself as a leader in your industry. On this platform, short videos perform best. When videos were first introduced, they could only be 15 seconds long, but the company has recently increased the maximum length to 60 seconds by stringing together four segments of 15 seconds each. Lip-syncing, music videos, and hashtag challenges are the most popular content on TikTok.

Check out our guide for more information on using TikTok for your business.

How to increase your follower

When it comes to increasing your TikTok Followers, it’s important to remember that obtaining the correct followers is better than getting many unsuitable ones. You won’t get any real value from ‘buying’ followers due to the lack of transparency and engagement.

Creating a platform-wide network of brand advocates is possible if you build the right audience and follow the right strategy.

Engage with influencers

As with Instagram, TikTok has the potential to be used for influencer marketing.

As a first step, find the right influencers based on their alignment with your brand’s values and ability to connect with your target audience.

Seek long-term collaborations with influencers so that you can both grow your audience and create quality content together. If the influencer already has a large following, this will significantly expand your reach. Make sure to adhere to the proper guidelines when working with #sponsored content, just like on any other platform.

Engage with the people you’re speaking to

As a small business, you must engage with your customers on all of the social media platforms that you use.

If you’re looking for a way to connect with your audience and share your content, TikTok is an excellent option. More than eighty-three percent of those who use TikTok have already posted a video, so there are plenty of ways to get involved.

Your content should be of the utmost quality

Content is king on all social networks. To grow your audience, you need to provide content that your followers enjoy, comment on and share.

An effective social media manager must stay up to date on current trends and look for interesting stories to share. While spontaneity and playfulness are essential in TikTok videos, your content should still be relevant and of high quality. There are various video-creation tools out there, including our Boosted video maker, that can help you produce high-quality content.

Videos should be shared frequently

If you want to build a following, you must post frequently. Posting 3 to 5 times a week is a worthy goal if you want to gain traction over time.

In a nutshell, when someone follows you, they expect to see something from you in return. It’s possible to lose followers if you don’t post frequently. Using a content calendar will keep you organized.

Post when it’s appropriate

Your TikTok audience should be taken into account when you plan your content. You’re aiming to post your content when your target audience is online. After work and on weekends are good times to post on social media because they’re when people are most likely to see your content.

As always, the best time to post is determined by your target audience. Each day of the week has its own best times to post on TikTok based on the results of 10,000 posts and engagement rates from around the world. If you look at their infographic, the best post times don’t overlap between days. Visit our guide on TikTok’s best time to post videos for more information.

Choose Your Hashtags Wisely

Using the right hashtags is critical to your TikTok marketing strategy, as hashtag challenges made the platform famous.

Remember to use hashtags relevant to your product or brand, not just those popular. For more information on TikTok hashtags, we’ve put together a comprehensive guide on the subject. It includes information on finding good ones and how to participate in hashtag challenges.

Make some music and see what happens

Remember that TikTok is a music-based app! Use this to your advantage and research the most popular songs on Spotify to stay current. The ‘For you’ section on TikTok lets you see which songs your audience likes and uses in their videos.


There has never been a social media platform as revolutionary as TikTok. It has millions of Gen-Z users and is one of the most promising advertising platforms because it is all about engagement. Having learned these TikTok business growth strategies, you can confidently employ them to make your product or brand known to a sizeable TikTok audience.


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